SALES AND MARKETING BOOKS
Changing the Channel: 12 Easy Ways to make Millions For Your Business
By Michael Masterson and MaryEllen Tribby
Advertising Secrets of the Written Word
by Joseph Sugarman
Automatic Wealth: The Six Steps to Financial Independence
by Michael Masterson
Automatic Wealth for Grads… and Anyone Else Just Starting Out
by Michael Masterson
Breakthrough Advertising by Eugene Schwartz (Though out of print, this book is available as part of ETR's Gene Schwartz Breakthrough Advertising Graduate Program.)
The Copywriter's Handbook
by Bob Bly
Elements of Style
by Strunk and White
How to Win Friends and Influence People
by Dale Carnegie
How to Write a Good Advertisement
by Vic Schwab
Influence: The Psychology of Persuasion
by Dr.Robert Cialdini
Method Marketing
by Denny Hatch
Ogilvy on Advertising
by David Ogilvy
On Writing
by Stephen King
On Writing Well
by William Zinsser
Power and Persuasion
by Michael Masterson
Ready, Fire, Aim: From Zero to $100 in No Time Flat
by Michael Masterson
Scientific Advertising
by Claude Hopkins
Seven Years to Seven Figures: The Fast-Track Plan to Becoming a Millionaire
by Michael Masterson
Tested Advertising Methods, Fifth Edition by John Caples, revised
by Fred Hahn
The Tipping Point
by Malcolm Gladwell |
